IBDAE DIGITALE — Services
Marketing plan development
A marketing plan written down: the objective, the audience that decides it, the positioning, the channels worth the effort and what each one costs. It is the document the rest of the work answers to — campaigns, content and reporting all trace back to it.
What's included
- Market, audience and competitor reading
- Positioning and key messages
- Channel plan with budget and calendar
- Objectives and the indicators that measure them
Our approach
Audit
We look at what exists first — the site, the channels, the numbers — before recommending anything new.
Strategy
One objective, the audience it concerns, and the two or three channels worth the effort. Written down and agreed.
Execution
Production and publication on a calendar you can see, with the content made to fit each channel properly.
Optimisation
Measure, keep what works, drop what does not. Reported monthly in plain language, not vanity metrics.
Still in doubt? Join us today.
Tell us where you want your brand to be. We will map the route.