IBDAE DIGITALE — Services
Marketing plan development
A marketing plan written down: the objective, the audience that decides it, the positioning, the channels worth the effort and what each one costs. It is the document the rest of the work answers to — campaigns, content and reporting all trace back to it.
Start with the free diagnostic
Tell us where to reach you. Nothing else is needed yet.
- Meta
- Google Ads
- Google Analytics
- TikTok Ads
- Snapchat
- X
- Semrush
- Mailchimp
- WordPress
The budget is committed before the plan exists
Marketing spend is usually committed channel by channel — a boosted post here, a new site there, a retainer because a competitor has one. Each decision is defensible on its own; together they answer no single question. At the end of the year nobody can say which part worked, because none of it was ever measured against a stated objective.
How we do it
Start from the decision, not the channel
Before any platform is named we establish what the business needs to happen, and who has to act for it to happen — the buyer, the person who recommends, the person who signs. Channels are chosen last, because the decision they serve is what makes one of them worth paying for and another a habit.
Read the market you are actually in
Competitors, search demand, and what buyers already say and where they say it. Not a benchmark deck: a short, usable read of what this market rewards, so positioning becomes a choice made against evidence rather than against taste.
Price every channel before committing to it
Each channel in the plan carries its cost, the time it needs before it returns anything, and what it is expected to return. A channel you cannot afford to run for long enough to work is removed at this stage, rather than discovered halfway through the year.
Name the indicators in advance
What will count as success is written down before the first dirham is spent, together with the figure it starts from. It is the only arrangement under which a monthly report can say something more useful than that engagement is up.
What's included
- Market, audience and competitor reading
- Positioning and key messages
- Channel plan with budget and calendar
- Objectives and the indicators that measure them
Our approach
Audit
We look at what exists first — the site, the channels, the numbers — before recommending anything new.
Strategy
One objective, the audience it concerns, and the two or three channels worth the effort. Written down and agreed.
Execution
Production and publication on a calendar you can see, with the content made to fit each channel properly.
Optimisation
Measure, keep what works, drop what does not. Reported monthly in plain language, not vanity metrics.
About this service.
What do I actually receive?
A document, not a slide show. It states the objective, who decides it, the positioning, which channels are worth the effort with what each costs, and the indicators that will say whether it worked. It is yours to take elsewhere if you decide not to work with us.
Do I have to do the plan before anything else?
Not always. If you already know the objective and the audience, and only need execution, say so and we will start there. The plan earns its cost when the objective is still vague — that is the case where spending without one is how budgets disappear.
Start with the diagnostic.
A written read of what you already have — the site, the channels, the numbers — measured against what the business is trying to achieve. Three ranked priorities and a call to go through them, within five working days. Free, and yours to keep whether or not we work together.