IBDAE DIGITALE — Services
Content marketing strategy
The decision of what to say, to whom, and in what order — before anyone writes a word. A content strategy is what stops a blog from becoming a graveyard of unrelated posts.
Start with the free diagnostic
Tell us where to reach you. Nothing else is needed yet.
- Meta
- Google Ads
- Google Analytics
- TikTok Ads
- Snapchat
- X
- Semrush
- Mailchimp
- WordPress
Publishing because something had to go out
The calendar fills itself. Each piece is acceptable on its own and belongs to nothing: no subject the company owns, no question a buyer was actually asking, no second piece that builds on the first. A year later the archive is long, it ranks for nothing, and the team is tired of producing it.
How we do it
Decide what you are entitled to be the authority on
Two or three subjects — narrow enough to be credible, close enough to what you sell to matter. Everything published afterwards either builds that authority or is cut, which is the decision most content plans never make.
Work from questions, not from topics
What buyers ask before they buy — in search, in messages, on the phone, in the objection that comes up in every meeting. A topic list is a guess; a question list is evidence, and it is also what answer engines quote.
Match the format to the question
Some answers are an article, some are a one-minute video, some are a page that is kept updated rather than published once. Choosing the wrong one is the most common reason good material goes unread.
Size the calendar to the people who will keep it
A rhythm that survives month twelve beats a rhythm that stops in month three. The calendar is built around the people who will actually produce it, with the owner and the workflow for each step written next to it.
What's included
- Audience and topic mapping
- Content pillars and formats
- Production calendar and workflow
- Distribution and repurposing plan
Our approach
Audit
We look at what exists first — the site, the channels, the numbers — before recommending anything new.
Strategy
One objective, the audience it concerns, and the two or three channels worth the effort. Written down and agreed.
Execution
Production and publication on a calendar you can see, with the content made to fit each channel properly.
Optimisation
Measure, keep what works, drop what does not. Reported monthly in plain language, not vanity metrics.
About this service.
Does this include writing the content?
This service decides what to say, to whom and in what order — the pillars, the formats and the calendar. Producing it month after month sits with social media marketing, or with your own team working from the same plan. Both arrangements work; what does not work is production with no plan behind it.
Is a blog still worth it?
Only with a plan behind it. Articles published because something had to go out become a graveyard of unrelated posts that rank for nothing. Articles that answer a question your buyers actually search for keep earning visits for years, and are increasingly what answer engines quote.
Start with the diagnostic.
A written read of what you already have — the site, the channels, the numbers — measured against what the business is trying to achieve. Three ranked priorities and a call to go through them, within five working days. Free, and yours to keep whether or not we work together.