IBDAE DIGITALE — Services
Content marketing strategy
The decision of what to say, to whom, and in what order — before anyone writes a word. A content strategy is what stops a blog from becoming a graveyard of unrelated posts.
What's included
- Audience and topic mapping
- Content pillars and formats
- Production calendar and workflow
- Distribution and repurposing plan
Our approach
Audit
We look at what exists first — the site, the channels, the numbers — before recommending anything new.
Strategy
One objective, the audience it concerns, and the two or three channels worth the effort. Written down and agreed.
Execution
Production and publication on a calendar you can see, with the content made to fit each channel properly.
Optimisation
Measure, keep what works, drop what does not. Reported monthly in plain language, not vanity metrics.
Still in doubt? Join us today.
Tell us where you want your brand to be. We will map the route.