IBDAE DIGITALE — Services
Search engine optimization
Technical and editorial work that makes a site legible to search engines and useful to readers — the two goals are the same one. We fix what blocks indexing, then build the content that earns the ranking.
Start with the free diagnostic
Tell us where to reach you. Nothing else is needed yet.
- Meta
- Google Ads
- Google Analytics
- TikTok Ads
- Snapchat
- X
- Semrush
- Mailchimp
- WordPress
Ranking for your own name, and for nothing else
A site usually ranks for the company name from the week it launches, and for nothing a stranger would type. The pages that would answer a buyer's question were never written; the ones that exist are not indexed; and the report shows traffic rising because the brand is being searched more. None of it brings a customer who did not already know you.
How we do it
Clear what blocks indexing first
Crawling, speed, duplicate routes, wrong or missing structured data, pages returning a status they should not. No amount of writing outruns a site that search engines cannot read properly, so this comes before the editorial work, every time.
Research intent, not search volume
A high-volume phrase typed by people who are not buying is an expensive distraction. We work from the questions that come before a purchase, and from what already ranks for them — in Arabic and French as much as in English, because the three behave differently here.
Write the page the query deserves
Each target question gets a page built to answer it completely — structure, headings, internal links and the structured data that lets a search engine, and increasingly an answer engine, quote it rather than summarise around it.
Report the positions that fell as well
A monthly report naming the queries that moved, in both directions, and what was done. A report that only ever contains good news is not a report, and the ranking is decided by a system neither of us controls.
What's included
- Technical audit and fixes
- Keyword and intent research
- On-page optimisation and structure
- Monthly reporting on positions and traffic
Our approach
Audit
We look at what exists first — the site, the channels, the numbers — before recommending anything new.
Strategy
One objective, the audience it concerns, and the two or three channels worth the effort. Written down and agreed.
Execution
Production and publication on a calendar you can see, with the content made to fit each channel properly.
Optimisation
Measure, keep what works, drop what does not. Reported monthly in plain language, not vanity metrics.
About this service.
Should I do this or advertising?
They answer different questions. Advertising buys attention now and stops the day you stop paying; search optimisation compounds slowly and keeps working after the invoice. If you need enquiries this quarter, advertise. If you need not to be renting your traffic in two years, do both and start this one early.
Can you guarantee first place on Google?
No, and nobody can — the ranking is decided by a system neither of us controls. What we commit to is the work that moves it and a monthly report showing the positions and the traffic, up or down. An agency that guarantees a position is either targeting a phrase nobody searches for, or counting on you not to check.
Start with the diagnostic.
A written read of what you already have — the site, the channels, the numbers — measured against what the business is trying to achieve. Three ranked priorities and a call to go through them, within five working days. Free, and yours to keep whether or not we work together.