IBDAE DIGITALE — Services
Pay-per-click advertising
Search and social advertising built around a defined budget and a defined objective. We start small, keep what proves itself, and stop what does not — the discipline matters more than the platform.
Start with the free diagnostic
Tell us where to reach you. Nothing else is needed yet.
- Meta
- Google Ads
- Google Analytics
- TikTok Ads
- Snapchat
- X
- Semrush
- Mailchimp
- WordPress
Spending steadily, with no way of knowing
An account is opened, a campaign is launched broad, and the money leaves at a predictable rate. The platform reports impressions, clicks and a cost per click. What it cannot report is whether any of it produced an enquiry, because nothing downstream of the click was ever connected to it. The budget was not lost on the wrong audience — it was spent without a way of knowing.
How we do it
Install the measurement before the spend
Conversion tracking, the confirmation page, the form and the call all connected before a single ad runs. Advertising started without it buys numbers that cannot be acted on, and the first month is the one you most need to learn from.
Start small on purpose
The opening weeks are built to learn cheaply — a limited budget spread across a small number of deliberate variations, to find what this market responds to before the budget is committed to it.
The landing page is part of the ad
Most paid budget is lost after the click, not before it. The page the ad points at is built or rebuilt to continue the promise the ad made, in the same language the ad was written in.
Cut what does not prove itself
Budget moves every month towards what converts and away from what does not, and the report says plainly which was which. Keeping a campaign alive because it was agreed in January is the most expensive habit in paid media.
What's included
- Account structure and targeting
- Ad creative and landing pages
- Budget pacing and bid management
- Conversion tracking and reporting
Our approach
Audit
We look at what exists first — the site, the channels, the numbers — before recommending anything new.
Strategy
One objective, the audience it concerns, and the two or three channels worth the effort. Written down and agreed.
Execution
Production and publication on a calendar you can see, with the content made to fit each channel properly.
Optimisation
Measure, keep what works, drop what does not. Reported monthly in plain language, not vanity metrics.
About this service.
Do you guarantee a number of leads?
No. The cost of a result depends on your market, your offer and your price, none of which a campaign changes. What we do is start small, measure against the indicator agreed at the start, keep what proves itself and stop what does not — and tell you early when the honest answer is that the offer, not the campaign, is what needs fixing.
What happens if I stop the campaign?
The traffic stops with it — that is the nature of paid reach and it is worth knowing before you build a business on it. What stays is the account, its history and the tracking, all in your name, so restarting later does not mean starting from zero.
Start with the diagnostic.
A written read of what you already have — the site, the channels, the numbers — measured against what the business is trying to achieve. Three ranked priorities and a call to go through them, within five working days. Free, and yours to keep whether or not we work together.