IBDAE DIGITALE — Services
Social media marketing
Editorial planning, production and community management across the platforms where your audience actually is — not all of them. Consistency beats volume, and a calendar beats improvisation.
Start with the free diagnostic
Tell us where to reach you. Nothing else is needed yet.
- Meta
- Google Ads
- Google Analytics
- TikTok Ads
- Snapchat
- X
- Semrush
- Mailchimp
- WordPress
Present on every platform, reaching no one on any of them
An account opened everywhere, the same image pushed to all of them, and a reach figure that falls a little every month. The platform where buyers actually decide is served the same material as the one where they never were. The volume went up; the inbox goes unanswered, and nothing published connects to anything the business is trying to sell.
How we do it
Fewer platforms, served properly
We establish which platforms your buyers genuinely use for this decision, and which are there out of habit. The rest are closed or left dormant rather than fed — a half-kept account costs attention and returns nothing.
An editorial line, not a stream of posts
Recurring formats with a reason to exist: what each one is for, who it addresses and what it should leave a viewer able to do. Improvisation is what makes an account expensive to run and easy to forget.
Produced for the platform, not resized for it
Vertical video shot vertically. Arabic and French written as two pieces rather than one translated after the fact. Subtitles that carry the meaning with the sound off, which is how most of it is watched.
Answer the people who write to you
The line is agreed before anything is published: what we answer ourselves, what we pass to you, and what is never answered in public. The questions that keep recurring are fed back into what gets published next.
What's included
- Editorial calendar
- Content production and formatting per platform
- Publishing and community management
- Monthly performance review
Our approach
Audit
We look at what exists first — the site, the channels, the numbers — before recommending anything new.
Strategy
One objective, the audience it concerns, and the two or three channels worth the effort. Written down and agreed.
Execution
Production and publication on a calendar you can see, with the content made to fit each channel properly.
Optimisation
Measure, keep what works, drop what does not. Reported monthly in plain language, not vanity metrics.
About this service.
Do you reply to comments and messages?
Yes, community management is part of the service. What we agree first is the line: what we answer on our own, what we escalate to you, and what we never answer publicly. A page that posts well and ignores its inbox loses more than it gains.
How many posts a month do I get?
The number is set in the editorial calendar against the objective, not quoted as a package before we know what the objective is. Volume is the easiest thing for an agency to sell and the least connected to whether anything happens — consistency on the channel that matters beats a count spread across channels that do not.
Start with the diagnostic.
A written read of what you already have — the site, the channels, the numbers — measured against what the business is trying to achieve. Three ranked priorities and a call to go through them, within five working days. Free, and yours to keep whether or not we work together.