IBDAE DIGITALE — Services
Email marketing campaigns
Campaigns and automated sequences written to be opened, not filtered. We handle list health and deliverability as carefully as the copy, because the best email never read is worth nothing.
Start with the free diagnostic
Tell us where to reach you. Nothing else is needed yet.
- Meta
- Google Ads
- Google Analytics
- TikTok Ads
- Snapchat
- X
- Semrush
- Mailchimp
- WordPress
The one audience you own, left unused
Every other channel rents its audience: the platform decides who sees you and changes its mind without telling you. A list of people who handed over their address is the exception — and it usually sits in an exported file, or goes out once a quarter to everyone at once, until the complaints accumulate and the next message lands in spam.
How we do it
Clean the list before sending to it
Dead addresses, duplicates and people who never opted in are removed before anything goes out. They are what destroys a sending reputation, and that reputation is what decides whether the next message is seen at all.
Earn the inbox technically
Authentication records, a sending domain, a warm-up period and complaint monitoring. The best-written campaign that lands in a spam folder is worth exactly nothing, and this part is invisible until it fails.
Write to one person, not to everyone
Messages sent to a segment because of something that segment did, rather than to the whole list because it is Tuesday. Arabic and French written separately, since neither is the translation of the other.
Automate what repeats
Welcome sequences, enquiries that went quiet, customers who have not returned — written once, triggered by what the reader did, and running without anyone having to remember to send them.
What's included
- List segmentation and cleaning
- Template design and copywriting
- Automated sequences and triggers
- Deliverability monitoring and A/B testing
Our approach
Audit
We look at what exists first — the site, the channels, the numbers — before recommending anything new.
Strategy
One objective, the audience it concerns, and the two or three channels worth the effort. Written down and agreed.
Execution
Production and publication on a calendar you can see, with the content made to fit each channel properly.
Optimisation
Measure, keep what works, drop what does not. Reported monthly in plain language, not vanity metrics.
About this service.
What if I do not have a list yet?
Then building one comes first, and that is a website and content job before it is an email job. What we will not do is buy a list: bought addresses did not ask to hear from you, they damage the sending reputation of every future campaign, and in most markets they are unlawful to mail.
Why do my emails land in spam?
Usually for reasons that have nothing to do with the writing: the sending domain is not authenticated, the list contains dead addresses, or too few people have been opening. We check those first, because the best-written email nobody receives is worth nothing.
Start with the diagnostic.
A written read of what you already have — the site, the channels, the numbers — measured against what the business is trying to achieve. Three ranked priorities and a call to go through them, within five working days. Free, and yours to keep whether or not we work together.